Your next customer might never see a search results page. They'll ask ChatGPT, Gemini, or Google's AI, and get one answer, maybe three. Answer Engine and Generative Engine Optimization (AEO/GEO) is how you become that answer. It's the biggest land grab since early Google, and almost nobody in your market is competing for it yet.
AI assistants compress an entire results page into a single recommendation. First movers in each market are locking in that recommendation now. Second place in an AI answer often doesn't exist.
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